CHICAGO INVESTMENT TRADING COMPANY MAKES THE MOVE
TOWARD BRAND CONSISTENCY

American Option Services is a investment trading company whose offices are based in downtown Chicago. They specialize in securities, options and futures trading with a client base ranging from the first-time novice trader to the most experienced professional day-trader.

In the Winter of 2005 AOS had little or no similarities between any collateral pieces going out of their offices. Flipeleven designers worked with AOS to make these pieces more consistent by creating a brand identity. This brand is identifiable by a consistent logo and vertical stripes of different shades of green and blue. These design elements are usually set across a white background to contrast the detail with more of a minimalist feel.

The first campaign that went out of the AOS door was an online banner campaign. The positive response triggered from this campaign leveraged the idea of a new web site design, a banner design for the use in booths at business conventions and several more online banners.

In the end, American Option Services was left with uniformity among their key marketing pieces and a design that is still used for every marketing campaign.