COMPLETE WEB DESIGN AND CONTENT MANAGEMENT

Pete’s Crete is a family owned and independently-operated business located in Racine, Wisconsin. The business was established in 1990 by Pete Malanche. Since then Pete has grown to provide services to much of Southeast Wisconsin and Northeast Illinois. To accommodate the growing business and the changing times, Pete's Crete contracted Flipeleven Web Marketing and Design to create a web site to represent themselves online.

Flipeleven started the web design process by researching Pete's Crete and all their major competitors to help them define both the core and future of the business. From this research, the project took of in several directions at the same time. When the project came full-circle Pete's Crete ended up with a well-designed web site that focused on two main goals. One goal was to inform visitors of Pete's Crete and their services. The second was to draw leads into the site via an online form. These site goals were packaged with some marketing strategies to increase online traffic to the web site using specific key words.