RAWSON WEIGHT MANAGEMENT CENTER

Rawson Weight Management Center is an independent family medical practice whose focus is in the area of bariatrics, which is the medical specialty dealing with causes and treatment of obesity. The office is operated by Dr. Madhavi Parekh, M.D. who has been practicing medicine since 1977. Madhavi collaborated with Flipeleven to create a new web design and site for her bariatric medical practice.

This field is very specialized and has a lot of medical jargon, so Flipeleven worked closely with RWMC to develop the content of the site. The site's main focus is to generate a greater volume of clients for the Milwaukee weight loss clinic. This is accomplished by putting the testimonials right up front so visitors get an immediate sense of "hey this works" from RWMC patients. A secondary focus is to educate visitors on Rawson's capabilities and processes for weight loss. This is accomplished through the content development of the site. Key facts about bariatric medicine and RWMC designed in a three column format on the home page to educate visitors on the difference between bariatric medicine and dieting.